Project : Design In the 2000's
Writting Directing : Leonard Videt
Starring :
Sofia lee (pioneer of the frutiger aero aesthetic)
Evan Collins (pioneer of the Y2K aesthetic)
What is the design in the 2000s? And what impact does it have on us?
First, here is the first to the latest version of the poster itself.
I wanted to shape a human with modern architecture instead of his face to symbolize the design shaping ourselves.
But none knows, this project was first aimed toward one specific design...
Aero poster (meant to represent the windows Aero Theme, it changed a lot about user experience during the 2000's)
This idea was rapidly abandonned due to the too narrowed subject of it, i aimed for a broader and more substential idea that could lead me to make a longer film.
But how did i planned to do a first film ? My plan was to tale the complex and meaningful details of design that influence our behaviors with example and a cast that can speak for the progressive evolution since 2000.
Frame within frame, this choice comes from the famous citation "Show don't tell"
The frames in their own scenery speak in the context and enhance the expression of design from it.
The second most challenging experience I had to get over, was the trailer, no matter how good a film is, if your trailer is not thrilling, you will less likely be seen.
Full Timeline (Orange for fusion effect, Brown for Music pist, Pink for interview, Blue for footage and picture, and Green for sound and Audio)
